Bringing Pride, Integrity and Professionalism Back to the Lost Art of Selling (TheNicheReport) — If Justin Timberlake can “bring sexy back,” then I’m “BRINGING SALES BACK!” It’s time that we return to the roots of what we really are – salespeople. That’s right, I said it, salespeople. Not Real Estate Agents, Real Estate Consultants, [...]
Part 2: Commercial Communications (TheNicheReport) — In the very first article regarding the Mortgage Acts & Practices rules, I mentioned that this new advertising rule now applies to everyone involved in selling and marketing one- to four-family, owner-occupied homes. In addition to Realtors® and mortgage companies, it also includes ad agencies, lead-generation companies and [...]
Sales Volumes Are Down. Results Are Mixed. Forecasts Are Up. Are You Confused Yet? (TheNicheReport) — Real Estate has functioned like the weather – this year has been unpredictable and difficult to get your arms around. March 20th was the first day of spring after a winter that really felt like spring all the way [...]
(TheNicheReport) — Agents have been hurting for awhile now. You’ve accepted that things are different and you have tried to adapt. You’ve expanded your horizons and gotten involved with clients, homes, loans, and lenders you never would have dreamed of. Business can be scarce and you’ve adapted by taking on anything and anyone who present [...]
(TheNicheReport) — I’ve been writing this column every month for… I don’t know… it has to be three years now, or darn close. And as those that read it know, I select an individual each month and basically call him or her out for being a “rear end,” or a jackass, if you prefer. It’s [...]
I mentioned in my previous blog post here on The Niche Report that I would share about Facebook’s algorithm Edgerank. In this article you will learn why your page has seen less interaction in the past few months… So here we go… Photo Credit: My Facebook Page Do you want to know why the new Facebook [...]
The emerging PR generation: It’s Social, it makes a Statement and it Gets Traction. (TheNicheReport) — Approximately 49% of American population is under the age of 34 years old. We have an entire population of people buying products who will not spend a dime on a product if the company website doesn’t include third-party [...]
(TheNicheReport) — According to CoreLogic, with approximately 23% of homes with negative equity, there are over 11 million homes that agents drive by helplessly wishing there was something they could do to get some of that business. Well, in Southern California, for 10 years a husband-and-wife team has serviced the short-sale and distressed housing market [...]
(TheNicheReport) — Mortgage interest rates hit historical low levels in early May, according to mortgage investment giant Freddie Mac, and yet most Americans are unable to enjoy them. Adding the fact that median home prices are currently at their lowest levels in the 21st century, the combination of these two factors is a perfect storm [...]
(TheNicheReport) — Force-placed insurance has always been a thorny issue of the mortgage lending and servicing industry, and according to the U.S. Consumer Financial Protection Bureau (CFPB) and some state financial regulators the issue has become even thornier. Banks that force high-priced insurance policies on their mortgage borrowers are leading them to foreclosure, according to [...]
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