Part 2: Commercial Communications (TheNicheReport) — In the very first article regarding the Mortgage Acts & Practices rules, I mentioned that this new advertising rule now applies to everyone involved in selling and marketing one- to four-family, owner-occupied homes. In addition to Realtors® and mortgage companies, it also includes ad agencies, lead-generation companies and [...]
(TheNicheReport) — Agents have been hurting for awhile now. You’ve accepted that things are different and you have tried to adapt. You’ve expanded your horizons and gotten involved with clients, homes, loans, and lenders you never would have dreamed of. Business can be scarce and you’ve adapted by taking on anything and anyone who present [...]
(TheNicheReport) — I’ve been writing this column every month for… I don’t know… it has to be three years now, or darn close. And as those that read it know, I select an individual each month and basically call him or her out for being a “rear end,” or a jackass, if you prefer. It’s [...]
I mentioned in my previous blog post here on The Niche Report that I would share about Facebook’s algorithm Edgerank. In this article you will learn why your page has seen less interaction in the past few months… So here we go… Photo Credit: My Facebook Page Do you want to know why the new Facebook [...]
(TheNicheReport.com) — Over the past four years we’ve been traveling across the country teaching mortgage and real estate professionals about marketing. Most of our focus has been on video blogging of course, because, well, we’re really good at it. We do however cover several topics of interest within the wonderful world of e-marketing, so if [...]
(TheNicheReport) — Do you use Twitter to let your clients and real estate agents know what’s happening in your corner of the mortgage world? Well, one of the new features that has just been added to MortgageCurrentcy.com is “automatic tweets,” where you can just click and like magic, it appears on your Twitter feed. I’ve [...]
(The Niche Report) — By now you have seen these icons that look like abstract paintings on various marketing products. But do QR codes belong in real estate agents’ marketing strategy? QR codes are a cutting-edge method of directing consumers to a company’s web site or landing page when they scan their mobile device over [...]
(TheNicheReport) — In previous articles, we’ve been discussing the use of social media sites (like LinkedIn, YouTube, and Facebook) to get exposure, connect with your target audience and ultimately generate leads. After consulting with dozens of Real Estate Agents and Loan Officers, what I’ve found was that they were all so busy using the techniques [...]
(TheNicheReport) — I have been an advocate of ‘learning experiences’ for most of my life. I do not believe in failure; I believe in a learning experience. For those of you who have read my column, I often speak of experiential learning, or a lesson learned. Now, I want to develop this idea into an [...]
(TheNicheReport.com) — We’re awash in technology. Today is like nothing I can remember in any field, in any time. Maybe things were like this when Gutenberg invented the printing press, where for four thousand years of recorded history nobody had anything to read, and all of a sudden there’s Barnes and Noble. Well, no, probably [...]
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