(TheNicheReport.com) — In this economy, mortgage professionals have to work a lot harder for a smaller book of business. Individuals and companies have had to cut their marketing budgets at a time when they need it most. Here are five cost-effective ways that loan originators can generate more leads. TIP #1: USE SOCIAL MEDIA Cast [...]
(TheNicheReport.com) — Over the past four years we’ve been traveling across the country teaching mortgage and real estate professionals about marketing. Most of our focus has been on video blogging of course, because, well, we’re really good at it. We do however cover several topics of interest within the wonderful world of e-marketing, so if [...]
(TheNicheReport) — The 2011 NAR report called “Profile of Home Buyers and Sellers 2011” has just been released, with a huge amount of information that will help you plan where you should be spending your time and your marketing dollars! While this info is from 2011, what it does is identify trends. In 2010, 51% [...]
(The Niche Report) — By now you have seen these icons that look like abstract paintings on various marketing products. But do QR codes belong in real estate agents’ marketing strategy? QR codes are a cutting-edge method of directing consumers to a company’s web site or landing page when they scan their mobile device over [...]
The American homebuyer is rapidly changing. There’s no question about it, today’s home buyer is not the same compared with just four or five years ago. The impact of the economy and the shifts in lending standards have caused real estate professionals to change tactics and strategies to keep up with the changes. The [...]
(The Niche Report) — As Secretary of the United States Treasury, Timothy Geithner’s voice on fiscal matters has become emblematic of the Obama administration. Now that the global financial crisis is approaching the fourth anniversary of the precipitous collapse of investment banking firm Lehman Brothers and the catastrophic domino effect it brought about, economists and [...]
(TheNicheReport) — In previous articles, we’ve been discussing the use of social media sites (like LinkedIn, YouTube, and Facebook) to get exposure, connect with your target audience and ultimately generate leads. After consulting with dozens of Real Estate Agents and Loan Officers, what I’ve found was that they were all so busy using the techniques [...]
(TheNicheReport) — I have been an advocate of ‘learning experiences’ for most of my life. I do not believe in failure; I believe in a learning experience. For those of you who have read my column, I often speak of experiential learning, or a lesson learned. Now, I want to develop this idea into an [...]
(TheNicheReport) — In a recent issue of The Niche Report I wrote an article on how to safely “walk away” from your mortgage. That article discussed consumer protection statutes, enacted by such states as California, known to lawyers and real estate professionals alike as “anti-deficiency” legislation. This legislation protects homeowners who can no longer afford [...]
(TheNicheReport) — My father told people things that were not true. He told them what they wanted to hear, for the most part, because HE WANTED THE DEAL. He did it within the laws of his time, but not with the same sense of consumerism that most of us have today. When I was about [...]
I also find...
