(The Niche Report) — By now you have seen these icons that look like abstract paintings on various marketing products. But do QR codes belong in real estate agents’ marketing strategy? QR codes are a cutting-edge method of directing consumers to a company’s web site or landing page when they scan their mobile device over [...]
The American homebuyer is rapidly changing. There’s no question about it, today’s home buyer is not the same compared with just four or five years ago. The impact of the economy and the shifts in lending standards have caused real estate professionals to change tactics and strategies to keep up with the changes. The [...]
(TheNicheReport) — The search for culprits and responsible parties behind the bursting of the American housing bubble, the credit crunch, the subprime mortgage meltdown, and the global financial crisis continues. In December of 2011, the United States Securities and Exchange Commission (SEC) filed civil lawsuits against former executives at the two government-sponsored mortgage giants Fannie [...]
Subject: Freddie HARP Rumors…are they true? You may have been hearing (also experiencing) a substantial amount of turn downs on HARP loans using LP and Open Access. I have had personal experience with this in trying to refi my rental property that qualifies for HARP. I went to the first lender they wanted full doc [...]
(TheNicheReport) — In previous articles, we’ve been discussing the use of social media sites (like LinkedIn, YouTube, and Facebook) to get exposure, connect with your target audience and ultimately generate leads. After consulting with dozens of Real Estate Agents and Loan Officers, what I’ve found was that they were all so busy using the techniques [...]
(TheNicheReport) — I have been an advocate of ‘learning experiences’ for most of my life. I do not believe in failure; I believe in a learning experience. For those of you who have read my column, I often speak of experiential learning, or a lesson learned. Now, I want to develop this idea into an [...]
(TheNicheReport) — In a recent issue of The Niche Report I wrote an article on how to safely “walk away” from your mortgage. That article discussed consumer protection statutes, enacted by such states as California, known to lawyers and real estate professionals alike as “anti-deficiency” legislation. This legislation protects homeowners who can no longer afford [...]
(TheNicheReport) — My father told people things that were not true. He told them what they wanted to hear, for the most part, because HE WANTED THE DEAL. He did it within the laws of his time, but not with the same sense of consumerism that most of us have today. When I was about [...]
(TheNicheReport.com) — The case for buying a home today is extremely compelling Buyers are still concerned that home values might continue to soften throughout the year even though the housing market is showing signs of recovery in many regions of the country. The fear originates from the uncertainty that has existed in the market over [...]
(TheNicheReport.com) — A housing forecast recently presented by the American National Association of Home Builders (NAHB) calls for a slow, yet positive, economic recovery. Two NAHB economists and the senior managing director of an advisory group discussed current trends observed in several real estate markets across the United States during a recent webinar. The consensus [...]
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