Last month I talked about organizing your mortgage keywords together into tightly-knit themes—the result being ads that match more closely to the search intent, a higher Click-Through Rate, higher conversion rate, and lower cost per click.
Today I will discuss how much you should bid on a keyword and what the appropriate budget should be. Whether you are just getting started with Pay Per Click advertising or are an experienced veteran, you should find something of value here.
One of our primary jobs hosting the TBWS Daily show is to constantly have our thoughts focused on industry related news. We spend so much time in real estate news that news has become a surrogate relationship. Upon waking, our first thoughts are yesterday’s articles and upon going to sleep our last thoughts are of tomorrows stories. We know that does not speak well to our priorities, but what is truly disturbing is the relationship we are speaking of is less like Ward and June and more like Ike and Tina. You see, you do not have to go far to learn about all the horrible things that have happened with our wonderfully dysfunctional real estate industry.
Realtors and appraisers are familiar with one of today’s definition of fair market value as something along the lines of “the most probable price, as of a specified date, in cash, or in terms equivalent to cash, or in other precisely revealed terms, for which the specified property rights should sell after reasonable exposure in a competitive market under all conditions requisite to a fair sale, with the buyer and seller each acting prudently, knowledgeably, and for self-interest, and assuming that neither is under undue duress.” Some realtors and appraisers may also remember when the Appraisal Institute (originally American Institute of Real Estate Appraisers) was an affiliate of the National Association of Realtors.
So the rule & regulation changes have slowed down a little bit (from 17 last month, to 13 this month) but they are still coming at us fast and furious! Read the condensed version of just a few and take a test drive for $1 for 7 days at
One more thing, check out the Mortgage Talking Points® called “Rules for Dropping Mortgage Insurance.” Distribute to your real estate agents and clients.
Lapse in the National Flood Insurance Program
If you had a hiccup with a closing due to Flood Insurance being unavailable, you were not alone. For whatever reason, Congress has been extending NFIP for short intervals — the next expiration is within 30 days or March 28, 2010.With Congress acting the way it is, the lapse could easily happen again.
The ability to gain knowledge is everything. Knowledge is power. Power is dominance. Dominance is success.
To some, this may sound egotistical. Or the idea of power and dominance is militaristic and there is no room for this thought-train in mortgage or real-estate. In my opinion, if you do not play to win, then do not play!
Knowledge is the foundation of success in any pursuit in life; my opinion. The more you know, the better armed you will be to succeed. After knowledge is execution of ideas learned, then the perfecting of the execution and finally the replication of the process for all activities you engage in life. I want to start with the ability to gain knowledge through questions.
Complied from several HUD notices and letters for HUD lenders outlining net worth requirements and the dates required by HUD to submit to continue to offer FHA loans.
Subject: Bringing Up The Rear: Howard Miller The Witch Hunter March 2010 Issue of TNR
Hi Martin,
Good article. The point you’ve made is well taken. This whole thing about “scams” in the loan modification business is pretty consistent with how Mr. Obama and his Administration think about the private enterprise in general: it is one big scam! After all, businesses are profiteering from hard working people (like the “evil” insurance companies with their whopping 3-6% profit margins). Their utter disdain towards business and private ownership is quite obvious. Basically they are acting as if the private enterprise is only temporarily necessary to pay taxes in order to support the government, but preferably it should be abolished in the future in lieu of “this time it will be successful” new order (e.g. socialism or communism). Never mind all the empirical evidence that such a system never worked anywhere in the past (or present).
WINTER PARK, Fla.–(BUSINESS WIRE)– Westcor Land Title Insurance Company (Westcor), a national independent underwriter today announced key personnel additions to further support their significant national growth.
Kimberly Sledd joins the newly formed National Agency Division. Based in Virginia, Sledd will initially serve a dual role as an agency representative for National and Mid-Atlantic agents.
Will Townsend, assistant state production manager, will operate from Westcor’s South Florida Title Plant and he will assist in the management of title production. Townsend brings over 20 years of industry experience.
Focuses on capturing and verifying loan data to mitigate repurchase risk
Salisbury, Md., May 17, 2010 – Credit Plus, Inc., a leader in the credit information industry since 1928, announced today that it is offering a suite of products to help lenders comply with Fannie Mae’s Loan Quality Initiative (LQI) suggestions and requirements.
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